Carvana Club
Carvana Club
Overview
Our team was tasked with developing the visual identity for Carvana Club, a new subscription offering that bundles financing and service options for a smoother checkout experience.
Client:
Carvana
Year:
2023
Role:
Visual Designer
Project Type:
BRANDING
STRATEGY
Overview
Our team was tasked with developing the visual identity for Carvana Club, a new subscription offering that bundles financing and service options for a smoother checkout experience.
Client:
Carvana
Year:
2023
Role:
Visual Designer
Type:
BRANDING
STRATEGY
Overview
Our team was tasked with developing the visual identity for Carvana Club, a new subscription offering that bundles financing and service options for a smoother checkout experience.
Client:
Carvana
Year:
2023
Role:
Visual Designer
Project Type:
BRANDING
STRATEGY
Process
Rooted in the product’s mission and tone, our team aligned on key attributes to shape the visual direction. This foundation led to the tagline More Savings, More Smiles, a simple and relatable insight that captured the emotional value of saving. We explored several directions that balanced the product’s friendly, helpful nature with a sense of professionalism.
Rooted in the product’s mission and tone, our team aligned on key attributes to shape the visual direction. This foundation led to the tagline More Savings, More Smiles, a simple and relatable insight that captured the emotional value of saving. We explored several directions that balanced the product’s friendly, helpful nature with a sense of professionalism.
Concept
We landed on a concept inspired by a smile, which directly tied into the Carvana Club tagline More Savings, More Smiles. By breaking down elements of a dollar sign and a smiley face, we created a set of logomarks, patterns, and supporting assets that conveyed both financial value and emotional warmth. Everything aligned seamlessly with the product’s tone and mission.
We landed on a concept inspired by a smile, which directly tied into the Carvana Club tagline More Savings, More Smiles. By breaking down elements of a dollar sign and a smiley face, we created a set of logomarks, patterns, and supporting assets that conveyed both financial value and emotional warmth. Everything aligned seamlessly with the product’s tone and mission.
Color Balance
To help Carvana Club stand out from other products in the ecosystem, we reimagined our color palette hierarchy. By elevating Carvana Yellow alongside our signature blue, we introduced a brighter, more cheerful visual tone that reflected the product’s optimistic, customer-first positioning.
Color Balance
To help Carvana Club stand out from other products in the ecosystem, we reimagined our color palette hierarchy. By elevating Carvana Yellow alongside our signature blue, we introduced a brighter, more cheerful visual tone that reflected the product’s optimistic, customer-first positioning.
Color Balance
To help Carvana Club stand out from other products in the ecosystem, we reimagined our color palette hierarchy. By elevating Carvana Yellow alongside our signature blue, we introduced a brighter, more cheerful visual tone that reflected the product’s optimistic, customer-first positioning.
Animated Logomark
To highlight Carvana Club’s cheerful and uplifting tone, we brought the final logomark to life through playful motion. The animation added an extra layer of personality, making the identity feel more dynamic and engaging.
Animated Logomark
To highlight Carvana Club’s cheerful and uplifting tone, we brought the final logomark to life through playful motion. The animation added an extra layer of personality, making the identity feel more dynamic and engaging.
Animated Logomark
To highlight Carvana Club’s cheerful and uplifting tone, we brought the final logomark to life through playful motion. The animation added an extra layer of personality, making the identity feel more dynamic and engaging.
Marketing
We created bold, eye-catching marketing assets ranging from billboards and digital ads to social campaigns, all aimed at highlighting Carvana Club’s core value proposition. A consistent visual language and message across every touchpoint helped set the stage for a strong, cohesive launch.
We created bold, eye-catching marketing assets ranging from billboards and digital ads to social campaigns, all aimed at highlighting Carvana Club’s core value proposition. A consistent visual language and message across every touchpoint helped set the stage for a strong, cohesive launch.
Product
We made sure Carvana Club was seamlessly integrated into the product experience, from car selection to checkout, without losing the bold, campaign-driven visuals. Every touchpoint was designed to feel intuitive and consistent, highlighting the benefits of membership while keeping the energy of the larger campaign.
We made sure Carvana Club was seamlessly integrated into the product experience, from car selection to checkout, without losing the bold, campaign-driven visuals. Every touchpoint was designed to feel intuitive and consistent, highlighting the benefits of membership while keeping the energy of the larger campaign.
Outcome
The Carvana Club design guidelines and system was embraced across product, marketing, and brand teams for its cohesive identity and seamless user experience. Though the initiative was ultimately shelved, it showcased the impact of strategic design and cross-functional collaboration, leaving a lasting impression.